Agriculture is the workhorse of Manobi since its beginnings in 2001. We believe that this is where the largest potential productivity gains in West Africa, and is a prime area to help the most vulnerable populations out of poverty.

Manobi has made whole a catalog of integrated services that enable major operators (states, international NGOs, development aid agencies, large companies...) to rapidly deploy services in the field:

  • Producers listing and precise georeferencing of their plots
  • Marketplace (offers and demands) between large and small producers and traders, buyers, importers
  • Price monitoring: real-time monitoring of prices of agricultural products in different markets, wholesale or retail
  • Agricultural information: epidemic alerts, weather forecast, calculation yields by SMS
  • Collaborative platform for cooperatives, associations, etc..
  • Traceability of crops: monitoring agricultural operations step by step over time

Multiple targets

The first beneficiaries of Manobi services are small producers. They are the ones who most need help, and without whom nothing is possible. These producers are often poor and have no to very little access to technologies. They are included in the integrated information systems through SMS or by local stakeholders (village chiefs, teachers, franchised network of intermediaries) via SMS or smartphone.

Manobi's first value added is to facilitate the marketing of products of producers. Structured in specific or generic sectors (vegetables, grains, livestock, fishing, gathering, cocoa, mango, groundnut, coffee, cashew, rubber, ...), operational actors of the value chain are all connected: seed or agricultural equipment suppliers, transporters, processors, small traders, wholesalers, exporters, foreign importers. Depending on their size, they are integrated into the information system via SMS, smartphone, web.

Finally, beyond the operational actors, many institutional actors or non-governmental stakeholders want to act on these networks to anticipate shortages, sponsor certain critical stages, measure the effectiveness of investments ... Banks, ministries and NGOs of all sizes have a web interface via a comprehensive monitoring, with the possibility of "drill-down" going to the atomic data, dated, mapped and signed.


For producers, this can make a difference:

  • Knowledge of price negotiation for the sale of his products
  • Credibility gained against the banks, and therefore access to credit
  • Foreknowledge of the returns
  • Better bargaining power against suppliers
  • Traceability of its methods of production, and thus eligibility for export

But everyone finds his satisfaction:

  • Banks find creditworthy customers
  • Suppliers reduce their distribution costs
  • Traders get a reliable sourcing at negotiated price
  • Transporters and processors optimize their flow
  • Exporters and importers are finally able to see through the jungle of producers
  • NGOs finally know what happens in detail in their areas of intervention
  • Ministries follow trends and measure the real needs